There's a lot of talk about "building personal brands" these days, but are we really building personal brands or are we trying to be recognized for our expertise? I think it's the latter. For, what good is a personal brand devoid of expert-level value? In this talk I'll show the 5 ways you can hack your way to becoming a recognized expert in your field within the next 12 months. While many people will tell you that it comes down to creating great content, we all know there is more to it than that. Some of the best content is never found, while others skyrocket to the top of any niche in the blink of an eye. How do they do it? I'll show how and how to: - understand the Dreyfus model of skill acquisition and how it relates to online expertise - cultivate a compelling point of view - find centers of traffic - connect with influencers & MSM press - grow your influence and brand as an expert via a self-perpetuating referral system that builds your knowledge and visibility This isn't a beginning level talk, these are the hacks that can jump start your career or envisioned path to success. Please let me know if you'd like to hear more about this presentation or if I can answer any questions for you. You can learn more about me as a speaker at: http://www.pmorganbrown.com/speaking/