Communities of today place the individual and the ego in the center. The success of the individual is measured quantitative in terms of the number of friends, followers or connections we gain. Focus on the ego in our social circles, makes our behavior and perception predictable. As long as the web of today supports egocentrism and restrains us in our social context, we might loose the opportunity of self-actualization, social ethics and humanity. Research indicates that altruism affects the same area of the human brain as sex. If altruism is so closely related to this driving force, we will be able to influence altruism by how we design our web services, in order to motivate people to do something for others with ultimate satisfaction as reward. Users in search for real time value will turn towards qualitative communities, that measures the impact of the individual whether it is in a group, in society, or globally. If this proves to be the trend for the future, we may get closer to – real time web bringing real world change.