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Guerilla Usability Testing
Workshop by Andy Budd - SHIFT 2008
Usability tests are an excellent way of discovering problems with a product or service. Commissioning a dedicated usability lab will provide a high degree of scientific rigour but obviously comes at significant cost. Instead of a single academic evaluation, why not bring your testing in-house and run it alongside your design and development process? Two or three quick-and-dirty usability tests will not only provide better results but will also allow you to iterate your product between tests, ultimately leading to a more refined product.
Usability testing needn’t cost the Earth. In fact, there’s no need for all that expensive equipment, a dedicated lab and or even expert evaluators. It’s entirely possible to run a test at your own office, a cafe or even your test participant’s home. In this workshop you’ll learn everything you need to know about planning, organising and moderating your own guerrilla usability tests.
*What the workshop covers*
1. an introduction to web usability
2. the benefits of usability testing for designers and site owners
3. what to test on
4. the different types of usability test and which one is right for you
5. getting stakeholder buy-in
6. selecting and writing tasks
7. writing a test plan
8. recruiting and screening test subjects
9. setting up and running your test
10. moderation techniques
11. reviewing the results and making them actionable
12. guerrilla usability testing exercise
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