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Why DIY?
Recession times!
It's time to learn how to be a bit portuguese and find creative ways to get out of tight corners.
We're dedicating SHiFT, at the turn of this decade, to Doing It Yourself. To figuring out what "Do It Yourself" means to you.
How old are you going to be by 2020? What do you want to do to get there? How does the world look during the ride? How does it look when you get there?
In (post-)recession times, when everyone complains about lower consumption rates and we all feel the scarcity or insecurity of certain jobs, it's probably time to do something! So sooner or later the DIY motto would have to kick-in. You and your job just became the most important things! Portugal has a long history of finding strange ways to deal with unexpected problems, gosh we even have a word for it, we name it 'desenrascanço'. So we're devoting this entire conference to stop and think how we can apply this DIY in our daily lives, it's time to stop thinking and start acting! This SHiFT is devoted to all of YOU who prefer to make things than to wait for them to happen.
SHiFT 2010 will be a journey on how to empower us, as individuals, anywhere to thrive in this knowledge society we live in, simply using the tools and resources available. It's time we all ascend to the role of prosumers and abandon the consumerism paradigm. During 2 days, along the conference, workshops, between the inevitable hall conversations and exhibitions we'll try to help clear the path on how to apply this DIY motto on four areas of expertise: Internet, Business, Design and Communication.
The challenge we open is that you share it all, the feelings, the visions, the ideas, the ideals, the tricks and the trades, to others.
The future starts now, what's holding you back?
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